Free tool

llms.txt for mortgage loan officers

Home buyers ask AI assistants who to talk to about a mortgage. Give them the facts about you, with nothing that breaks mortgage advertising rules.

What buyers ask AI about loan officers

Questions like "good mortgage loan officer in Austin", "who can help a first-time home buyer get a mortgage" or "who should I talk to about refinancing" often get answered with big national lenders. A local loan officer is named when AI can clearly read who you are, where you are licensed and what loan programs you offer.

What to leave out

AI assistants repeat what they read, so keep anything out that you would not put in an ad without disclosures: interest rates, APRs, payment amounts, loan terms, "pre-approval" or "guaranteed" language. This generator flags those words while you type. Do include your NMLS ID, the states you are licensed in and how to reach you.

How to use it

  1. Enter your name or team, licensing and the areas you serve.
  2. List loan programs (purchase, FHA, VA, refinance), not rates.
  3. Get the full file by email, upload it, and check it at yourwebsite.com/llms.txt.

Questions

Can I mention rates?

No. Rates change daily and need disclosures; the generator warns you if it spots rate, APR or pre-approval wording.

Should I include my NMLS ID?

Yes. It helps AI tools and people confirm who you are, and borrowers can look you up on NMLS Consumer Access.

Team or individual?

Either. For a team, list the team and how leads are shared; each loan officer can also have their own page and file.

Why do you ask for my email?

The preview is free. We email the full file and a free report on what ChatGPT, Gemini and Claude say when buyers near you ask for a loan officer. We store your email and website to send them.

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