Your own borrower leads. Not shared, not resold.
A free mortgage page with a 60-second prequal funnel. Borrowers tell you their goal, price range and timeline; you get a scored lead in seconds, with your NMLS footer and Equal Housing notice built in.
- Borrowers finish it: no credit pull, no documents
- Every lead scored hot, warm or cold, with the reasons
- Your license details and Equal Housing notice on every page
- Google Ads run with you, when you want more borrowers
The first loan officer to call usually wins
And bought leads make sure you’re rarely the only one calling.
Lead marketplaces often pass the same borrower to several lenders. You race strangers for someone who never asked for you.
A borrower fills in a form at 9pm. If you call back the next afternoon, someone else may already have the application.
We asked ChatGPT, Gemini and Claude for a loan officer in 25 US cities: 91% of the 754 names came from only one of them. See who AI names in your city
One page that qualifies, plus focused pages for your ads
Your page carries your name, photo, company, programs and license details. Switch on the focused pages you want, each with one goal and no menu.
Every borrower scored, routed and ready to call
Leads arrive with the goal, price range, timeline and credit range the borrower gave you, a hot, warm or cold score with the reasons, and where they came from.
- An instant reply in your name
Within seconds the borrower gets an email from you with your document checklist and your license footer.
- Speed-to-lead alerts
An alert in seconds, a reminder at 5 and 60 minutes if nobody has called, and a daily summary.
- Routing for teams
Send each lead to the right loan officer by page, round robin or licensed state. Owners see everything; loan officers see their own.
- Follow-ups that know the rules
Optional check-ins in your name, never with rates, with an unsubscribe link in every one.
Built for how loan officers actually work
Prequal funnel
Six quick questions borrowers finish on their phone, then an instant reply with your document checklist.
FreeCompliance built in
Your NMLS footer and Equal Housing notice on every page and email, separate consent for calls and texts, and a check that keeps rates and “pre-approved” out of your copy.
FreeInbox, scoring and alerts
Hot, warm or cold with the reasons, an alert for every lead, and reminders while it waits.
FreeRefi Watch
Every week we compare your refinance leads’ stated rates with the national average and tell you who is worth a call.
FreeGoogle Ads, run with you
Ads for the mortgage searches in the areas you’re licensed in, sent to your prequal pages. Funded loans are reported back to Google Ads so it finds more borrowers like them.
Done for youBuilt for teams
Each loan officer gets a page with their own license details, and leads go to the right person by page, round robin or state.
FreeStart free. Add done-for-you ads when you're ready.
| Free | Done for you | |
|---|---|---|
| Mortgage page, prequal funnel and focused pages | ✓ | ✓ |
| Instant reply to borrowers in your name | ✓ | ✓ |
| Lead inbox, scoring, alerts and daily summary | ✓ | ✓ |
| NMLS footer, Equal Housing notice and consent wording | ✓ | ✓ |
| Team pages and lead routing | ✓ | ✓ |
| Follow-ups to borrowers and Refi Watch | ✓ | ✓ |
| Google Ads built and run with you | — | ✓ |
| Funded loans tracked in Google Ads | — | ✓ |
Questions loan officers ask us
Are the leads shared or sold?
No. Borrowers come to your page and talk to you. We never sell or share leads, with anyone.
Does it pull credit or replace my LOS?
No credit pull and no loan application: it is the step before. Borrowers tell you what they want and roughly where they stand, so your first call is a good one. Keep using your LOS and pricing engine.
Is it compliant?
It is built around the rules: your license footer and Equal Housing notice on every page and email, no rates or approval language, separate consent for calls and texts, and CASL limits for Canada. You and your company remain responsible for your advertising, so have your compliance contact look at your page.
Do I need a website?
No. Your page lives at app.launch-nation.com/v/your-name. If you have a company website, link to your page from it, your email signature and your LinkedIn.
Is it really free?
Yes. The page, funnel, inbox, alerts, routing and follow-ups are free, with no credit card. You only pay if you want us to run Google Ads with you.
How much do the Google Ads cost?
We quote our fee after a free 15-minute call, based on your area and the loans you want more of. Ad spend is paid directly to Google, so you see every dollar. Mortgage ads follow Google’s rules for credit ads, so they never target by age, gender or ZIP code.
Do you work with mortgage pros in Canada?
Yes. US pages show NMLS IDs and state statements; Canadian pages show your licensed title and brokerage licence by province.
Is Launch Nation a lender?
No. Launch Nation is not a lender or mortgage broker. We build your page and run your ads; borrowers talk to you.
New advertisers may qualify for Google Ads credits
Your next borrower is filling in a form tonight.
Make your free page in about two minutes, plus your licensing details, and be the one who calls first. Want more borrowers finding you? Book a free call about Google Ads.
Or book a free 15-minute call · no credit card