Most buyers and sellers go with the first agent who calls back. See what missed and late replies cost you, in your own numbers.
Online leads and sign calls go cold fast. When an agent replies hours later, the buyer or seller has often already booked a showing or a listing appointment with someone else. The leads that come in during showings, evenings and weekends are the easiest to lose.
Count a typical week of missed calls and inquiries you answered after an hour. Estimate how many were serious buyers or sellers, how many you would normally turn into clients, and your average commission after splits.
Missed and slow leads a week × 52 × the share that are serious × the share you would convert × your average commission. An estimate from your numbers.
Anything after an hour is late for most online leads; within five minutes is best.
An instant reply to every new lead, a quick call back, and coverage when you are with clients. Launch Nation’s lead pages reply instantly in your name.
The headline number is free. We email the full breakdown and a free report on what ChatGPT, Gemini and Claude say when people near you ask for an agent. We store your email and website to send them.